Posted in Tag Heuer on Apr 19th, 2012 No Comments »
Zadok Jewelers hosts an annual Swiss watch fair featuring over 20 of the finest Swiss brands and their latest creations. Marvelous timepieces. Exquisite examples of design, engineering and elegance. This video shows a little of what it was like. We hope to see you next year!
Posted in Ublot on Apr 2nd, 2012 1 Comment »
After sponsoring the Swiss football team and then being the first luxury brand to burst onto the pitch by partnering EURO 08, Hublot now continues its commitment to the world of footie with a Big Bang model created especially for the Mexican Football Federation!
Video Rating: 5 / 5
Posted in Rolex Watches on Apr 1st, 2012 18 Comments »
Pan of lake shore. Beautiful scenery with the Alps in the background. Now our Perillo Familia is all together as Tony gives us instructions as to where to meet and when. Bucherer Jewelers, in case you have a sudden urge to buy a Rolex. Town center. Construction on what should have been a very pretty fountain. (OK, those 30 seconds could have been edited out.) One last pan, and then some very precise Swiss countryside shot from the bus. jpmeyer.com
Video Rating: 4 / 5
Posted in Tag Heuer on Mar 6th, 2012 6 Comments »
I was visiting Baselworld and I came across at least 30 tesla Roadster in the center of Basel, including the special Tesla Roadster TAG Heuer edition. Sorry for the bad quality, made it with me cellphone 
Posted in omega on Feb 28th, 2012 8 Comments »
KeepTheTime.com Here is a walking tour of the Baselworld 2010 watch show in Basel, Switzerland. In this video, we start out in the front of Hall 1 at the fountains and work our way into the hall. As you can see, the booths are huge and in some cases climb up to 3 stories tall. Some of the booths are larger than most watch-sellers’ entire storefronts. The watch companies have their current lineups on the outside or inside of their booth. The front of the booth usually has a reception desk which is a buyer’s first stop before their appointment. Then, the buyers are taken to a private room, in most booths this will be upstairs. In the private room, waitresses serve them whatever they want as they are shown the new releases for 2010. During this process, the buyers are also encouraged to place orders for new watches. Sometimes, the buyers don’t already carry the line but are interested in doing so. Most of the watch brand have the President of the company attend the meetings. This video only shows a small part of Hall 1. There are more floors in Hall 1 with hundreds more brands – from large names to independent watchmakers that have almost no identity. For these smaller brands, you can usually talk to the owner without an appointment. They are eager to talk with you and show you their watches. The larger brands on the other hand, are impossible to talk with anyone unless you have a pre-scheduled appointment. There are a total of 6 halls spread out within about 15 blocks.
Video Rating: 4 / 5
Posted in Breitling on Jan 22nd, 2012 2 Comments »
Old Breitling Super Constellation 4 engine-propeller airplane takes off from Buochs Switzerland
Video Rating: 4 / 5
Posted in articles&news on Jan 17th, 2012 No Comments »
Written By: Catherine Wolinski
Tissot, a Swiss luxury watchmaker that is part of the Swatch group, has been selected to be the Official Watch Partner of the Jungfrau Railway’s Centenary, happening this year.
Jungfrau Railway in Switzerland
Jungfraubahn, the 5.8-mile mountain railway in Switzerland, was inaguarated on August 1, 1912, after 16 years of construction. This year, it will celebrate it’s 100th year in service, with Tissot as its official watch partner.
The reason for such a partnership is the significant need for timing and precision on this, Europe’s highest-altitude railway. Climbing to over 3,000 meters above sea level, the ability to keep track of precise engineering is key to the Jungfrau Railway’s functionality. The company decided Tissot will be the perfect partner, so two of the Swiss watchmaker’s clocks will count down in the Jungfrau Region to the zero hour on Aug. 1 2012 to mark the railway’s 100th birthday.
The partnership between the two companies is not unlikely; both are part of the UNESCO World Heritage. Moreso, despite its cold temperatures and frequent snowstorms, the railway station is a common attraction for tourists. Referred to as the top of Europe, Junfraujoch is a tourist melting pot, attracting hundreds of thousands of visitors from all over the world each year. Tissot and the Jungfrau Railway share roots of location as well as in values, such as unparalleled innovation and success in challenging climates (both literal and figurative). Unfavorable geographical settings and weather conditions are difficult landscapes for any conglomerate to prosper, but each stayed committed to producing a product for people that kept them at the top of their class.
Tissot Watches
Some of Tissot’s innovations include introducing the first mass’produced pocket watch, as well as the first pocket watch with more than one time zone, in 1853. The manufacturer is also pioneer for the production of the first anti-magnetic watch in 1929. In terms of materials used in manufacturing, Tissot was the first to use plastic, stone, mother of pearl, and wood, all created throughout the 1970s and 1980s. The company’s partnership with the first railway to pioneer such high altitudes is certainly appropriate, as Tissot, too, has proven the ability to exceed expectations by reaching and surpassing people-pleasing limits.
Posted in Ublot on Jan 7th, 2012 1 Comment »
To mark the occasion of the Polo Gold Cup Gstaad, Hublot presents the Chukker Bang.Action, precision, fusion, all with great respect for tradition… the image conveyed by polo is perfectly in keeping with the valueespoused by Hublot. A close partner of the Polo Gold Cup Gstaad for the last four years, Hublot is proud to have renewed its association with this magnificient tournament, which takes palce between the 18th and 21st August in a stunning setting deep in the Swiss Alps.
Posted in articles&news on Nov 17th, 2011 No Comments »
We want to send you to Geneva and the Vallée du Joux – the watchmaking capital of the world – to see how the world’s thinnest wristwatch is made. The trip will include business class tickets from whereever you happen to live and luxury accomodations for the entirety of the trip. You will meet HODINKEE founder Ben Clymer, several of Piaget’s head watchmakers, and even global CEO Phlippe Léopold-Metzger. This is a truly once-in-a-lifetime experience for any real watch fan. You simply can’t buy access like this.
All you have to do? Answer these ten questions correctly. The clues to these can be found in the videos seen here, except for number 9, which is available on Piaget.com. A winner will be chosen from all of those readers who have answered all ten questions correctly.
The last day to enter is tomorrow, Thursday, November 17th, so get cracking!
From:HODINKEE
Posted in articles&news on Oct 29th, 2011 No Comments »
Just in case you missed our announcement on Monday, we have partnered up with Piaget to offer one of YOU (our dear readers) a once in a lifetime trip to Switzerland. Here you will visit Piaget's Geneva headquarters and Vallée de Joux manufacture, along with visit with Piaget's CEO and HODINKEE editor Ben Clymer. This is the kind of experience you can't buy, and we couldn't be more proud to offer it to you.
All you have to do is answer these ten questions. Most of the answers can be found in the videos seen here, as well as on the Piaget website. From the participants who answer all ten correctly, a winner will be chosen and flown from wherever he or she resides to Geneva for the festivities.
See you in Switzerland!
Related Posts: To read an extensive review of Piaget's new Altiplano 43mm Automatic written by Ben, click here.
From:HODINKEE
