Written by: Catherine Wolinski
In case you missed it during the holiday rush, Gucci, the high-end fashion brand well known for its handbags and luxury watches, released a new app last month—the special addition GUCCI STYLE, a downloadable magazine that lets you browse, screen shop, and actually purchase Gucci items via your iPhone or iPad.
A selection of watches by Gucci.
As customer consumption has transitioned from malls and magazines to desktops and laptops, many high-end fashion companies and publications have been forced to become acquainted to the World Wide Web. In order to reach their customers more directly, designers have adapted to a new marketing design that largely concentrates on online content. Reaching target audiences has necessitated company websites, web advertising, and online shopping capabilities in lieu of print advertisements and catalogs. More recently, as people have become more dependent on the quick and easy, digital presence has become even more essential for companies to connect with consumers; apps. The introduction of mobile apps have dominated the branding pursuits of companies in every industry, to the point that their existence in the fashion world is not just a tech savvy accessory, but a necessity.
A screenshot of the latest edition of the GUCCI STYLE app.
One of the leading companies to get on board with the trend is Gucci, well known to be the biggest selling Italian brand due to the popularity of its clothing, timepieces, and handbags among high income consumers. Their latest app, compatible with the iPad, iPhone, and iTouch, was released in December, presenting the next necessity for luxury franchises—an app that not only showcases the latest trends, but allows users to purchase items right from the mobile store.
Sections of the magazine include:
- Gold Rush, a display of cocktail looks for women
- A Formal Affair, sophisticated looks for men
- Objects of Desire, a gifts section
- City of Angels, a travel guide to Los Angeles
- Art + Film, a Gucci celebration of the moving image
- Black Diamonds, “girl’s new best friend”
- The Playlist, songs shared by creative director Frida Giannini
- Made to Measure, a personal tailoring area, and
- James Franco, an interactive interview with the actor/director/artist
Within the sections of this table of contents come features such as photos, videos, and written description of Gucci’s new men’s and women’s collections.
The GUCCI STYLE app comes with the usual finesse, equipped with elegant photography and the latest releases. However, what sets this app apart is not just its informative display, but its usefulness. The app has inspired positive reactions on fashion blogs, as well as received a majority of 5-star ratings from downloaders on the iTunes store. A concluding likeable quality of this special edition app is that it is free of charge, so Gucci fans are able to take advantage of this “shoppable magazine” with payment or hassle. All in all, GUCCI STYLE seems to be a helpful hand, and a good find for fashion fans.
From:Luxury Watches That Impress Review Blog
Read Full Post »