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Baume & Mercier

www.thetimetv.com – Baselworld 2008 Interview

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The Baume et Mercier Classima Executives is a great automatic watch. It is not a COSC certified Swiss chronometer but it keep excellent time! It also has a small window on the back where you can view the heartbeat of the automatic movement. I filmed this video in 1080P HD with a Panasonic Lumix TS3 camera. Enjoy!
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Written by: Sarah Clausen

 

One of the biggest markets for luxury watches and jewelry is Asia. Asian consumers have been buying luxury goods in increasing numbers. For the Swiss luxury company Richemont, and in particular its brand Baume et Mercier, this is extremely good news, as sales have helped the watch brand see new life after being relaunched last January.

 

This past fall, sales of goods within the Richemont holdings jumped 24 percent over last year to 2.6 billion Euros (about $ 3.3 billion). The Asian-Pacific market showed significant gains, climbing more than a third to 1.1 billion Euros. Revenue in the Americas climbed 23 percent to 382 million Euros, followed by a 16 percent gain in Europe, up to 914 million Euros. Most of the demand in Asia has come from Hong Kong and China. Richemont’s holdings include Cartier, Vacheron Constantin, Piaget, Jaeger-LeCoultre, Montblanc, and Baume et Mercier.

 

This is good news for Baume et Mercier, which is on track to break even after a relaunch of the brand last January. Baume et Mercier has had trouble over the past four to five years, losing money for Richemont over that time period. Part of the issue has been that the brand is positioned at the lower end of the the Swiss watch market. Baume et Mercier has seen competition heat up from less expensive brands Omega and TAG Heuer, which have hurt business.

 

Baume et Mercier, founded in 1830, still has a bit of catching up to do within that Asian markets, at least compared to other brands within the Richemont company. One other area of growth that has potential for the brand is attracting more women, who currently make-up about a third of Baume et Mercier buyers.

 

Rebuilding and re-branding is not a quick or easy process. Says Baume et Mercier’s chief executive Alain Zimmerman, “We want to improve and make a profit, but we know that at the same time building a brand and bringing a new identity needs investment and time.”

 

And time will tell how Baume et Mercier will do–not only in the growing Asian market, but beyond.

baume et mercier linea 10072

Baume et Mercier hopes to attract more female buyers with new women's watch collections

From:Luxury Watches That Impress Review Blog

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The Linea 10017 Watch by Baume & Mercier

View of the Linea 10017 by Baume & Mercier

As the new year commences, Baume & Mercier decided to bring out a few new additions to their successful Linea Collection.

The woman’s luxury watchmaker is excited to showcase these new watches and add them to an already delightful line of fine timepieces. The Linea Collection is renowned for its high fashion and applicable watches. There is a watch in this collection that will fit any ensemble.

Baume & Mercier has become synonymous with quality since the company was founded in the small Swiss village of Les Bois in 1830. They have been pursuing the height of perfection with their watches.

The new additions to the Linea collection are no different. The Linea Collection line has some interesting aspects to it as well as the desirable quality of craftsmanship. No longer will someone have to choose between a watch dial because of how the strap looks. The Linea lines come equipped with interchangeable straps so the watch can match any occasion. This is a revelation for those who do not wish to purchase multiple watches just to match the outfit they will be wearing. The interchangeable strap is another great feature on an already magnificent line of watches.

The new addition to the Linea Collection line is similar to the original Linea watches, with a few new elements that are sure to inspire anyone who has followed the Linea Collection since its inception.

The newest Linea watches have a diameter of 32 mm for easy viewing of the dial. They also feature automatic movements and sapphire case backings so the owner can gaze into the beautiful watch and see how the components work together perfectly and keep time as well as being a stunning piece of jewelry. The dial is comprised of Gilt hands and Gilt riveted indexes. Its finish is a sun silk satin and snailed silver-colored. It is water resistant up to 50 meters just in case a late night swim because a part of the evening. All the interchangeable straps are polished or satin-finished two-tone accompanied by a triple folding clasp to keep this wonderful timepiece elegantly attached to the wrist.

Watch from Baume & Mercier Linea Collection

Baume & Mercier Linea 10015 watch.

This year marks the 25th anniversary of the Linea Collection line and these new watches are a welcome addition to an already stellar series of timepieces. Baume & Mercier has once again produced beautiful pieces of art which just so happen to also tell time.

 

 

From:Luxury Watches That Impress Review Blog

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Swiss watchmaker Baume et Mercier continued their support of the Love146 Foundation’s mission to end human trafficking with a charity benefit on Dec. 1 in New York City.

Baume et Mercier has long-standing ties to Love146. Rudy Chavez, President of Baume et Mercier North America, also serves as chairman of the board of Love146. He served as a representative of both organizations at the event. Love146 was founded in 2002 to end sex trafficking and child exploitation around the world. Since then, they have been instrumental in raising awareness, educating children and supporting survivors.

Emmanuelle Chriqui, Baume & Mercier CEO Alain Zimmerman and Rudy Chavez at the Love146 Benefit
Baume et Mercier CEO Alain Zimmermann, Actress Emmanuelle Chriqui and Love146 Chairman and Baume et Mercier North American President Rudy Chavez at the Love146 Benefit on Dec. 1.

Baume et Mercier’s 2011 Winter Seaside Celebration was held at the luxury watch emporium Tourneau Time Machine in Manhattan on Dec, 1, 2011. Watches were displayed from several prominent luxury brands, including Rolex, Cartier and Patek Philippe. Special edition Baume et Mercier watches, emblazoned with the Love146 logo on the reverse side of the case, were auctioned to benefit the foundation and its efforts.

In partnership with the Love146 foundation, Baume et Mercier commissioned a feature by Pulitzer Prize winning photojournalist Carolyn Cole, currently of the Los Angeles Times. Baume et Mercier sent Cole into Southeast Asia to complete a piece to raise awareness for child trafficking. Her powerful photographs shed light on the crisis of sex trafficking and give fresh importance to the mission of Love146 and other international organizations working to end human exploitation. Cole’s 2008 “Into the Light” photojournalist exhibit was displayed at the Tourneau Time Machine for a limited time following the event.

Tourneau Time Machine in New York City
Tourneau Time Machine in New York City hosted the 2011 Love146 benefit celebration.

In attendence at the private event were Baume et Mercier CEO Alain Zimmermann, Tourneau CEO James Seuss and Canadian actress and Love146 supporter Emmanuelle Chriqui. Guests at the Winter Seaside Celebration were entertained with musical performances by The Broadway Dolls, British singer Abigail Zsiga and Love146 co-founder Lamont Hiebert.

At the event, Zimmermann and Seuss presented Love146 with a donation check for $ 25,000 as a pledge of their ongoing support. “For Baume et Mercier, life is about moments and we’re honored to support Love146′s mission to restore hope to those in a time of need, ” Rudy Chavez said, “I look forward to continuing to shed light on this worthwhile cause.”

Baume et Mercier has a strong bond with Love146 and has hosted several different charity events to benefit the foundation’s efforts. Among them, the 2010 Baume et Mercier charity shopping event offered discounted watches for Valentine’s Day with proceeds going to Love146′s Aftercare Program in the Philippines.

From:Luxury Watches That Impress Review Blog

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The three watches are the Omega Seamaster Planet Ocean 45.5mm, Tag Heuer Carrera, and Baume et Mercier Classima Executives watch.

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Written by: Catherine Wolinski

 

Baume et Mercier Capeland

The new Baume et Mercier Capeland model

 

As many luxury watch aficionados know, last Friday, Jan. 20, marked the conclusion of SIHH, or the Salon International de la Haute Horlogerie. In simplest terms, the SIHH is the annual event in which watchmakers an designers are invited to showcase their latest innovations. To date, the SIHH has held over 20 shows, proving its relevance for the fine watch sector of fashion. At this year’s conference, which took place between Jan. 16-20, one of the industry leaders that grabbed the attention of watch connoisseurs was Baume et Mercier, which introduced a new piece this year.

While SIHH 2011 saw the introduction of Baume & Mercier’s Capeland Flyback Chronograph, SIHH 2012 met a new contender of the collection—the same model with a few tweaks, namely a change in color. The new-yet-classic Capeland bears a black, rather than white, dial face, giving a fresh look to the old timepiece. Further aesthetic adjustments included a new layout with two registers (last year’s had 3) and gilt Breguet style hands that emphasize its vintage feel. The new model is otherwise the same, available in stainless steel or red gold, a diameter of 44 millimeters and thickness of 16 millimeters. The chronograph movement inside is a La Joux-Perret automatic bi-compax complete with flyback and date, and runs at 28,800, and boasts a power-reserve of 48 hours.

Baume et Mercier Capeland 2012

The new Baume et Mercier Capeland introduced at this year's SIHH

 

As a final touch, the piece is appropriately engraved with the Greek letter Phi, a symbol of balance and perfection. The model seems to achieve an equilibrium between loyalty to its past, and functionality in its future. The new Capeland does not stray too far from its ancestor chronograph introduced in 1948, yet it also succeeds in maintaining modern expectations of a luxury timepiece, and a somewhat shocking change in face color.

Presenters in Geneva this year at the 2012 Salon International de la Haute Horlgerie, which takes place in Geneva, Switzerland, were likely not shy to reintroduce themselves to fellow watch manufacturers and designers. The new look seems only to reinforce the poise of a brand that simultaneously upholds its traditional values while sustaining contemporary qualities.

From:Luxury Watches That Impress Review Blog

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Baume & Mercier continues their string of hits with a special “emblematic” version of their Hampton. Modeled after an historic Art Deco model from the company’s past, this Hampton features an arched case profile and curved crystal, with a vintage-looking Roman numeral dial. Fitting of a vintage-inspired timepiece, the watch is powered by a decorated handwound movement, visible through the display caseback, built for Baume & Mercier by LaJoux-Perret. The gold Hampton Emblematic will sell for $ 15,000.

Click through for pictures of the caseback and the original Baume & Mercier from which this new model is derived.

From:HODINKEE

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Written By: Jessica Mangiameli

 

 

A lot of designers feel that the best time to introduce a new collection is the first part of the year. With the beginning of 2012 still in the present, one can expect to see several new lines coming out. Baume & Mercier happen to be one of those designers who feel that the first of the year is the best time to go public with new luxurious designs.

Baume & Mercier introduce new wrist watches this new year. New Baume & Mercier designs have been added to the Linea collection, the Hampton collection and the Capeland collection. These new luxury wrist watch lines are all Hampton inspired. The elegance and luxurious lifestyle of seaside living is presented through these brand new time pieces in a way that is sure to make every watch guru want to own one.

The Linea collection was first introduced by Baume & Mercier in 1987. The line has come a very long way since then. Watches in this collection are offered with a case diameter measuring at 27 mm or a case diameter measuring at 32 mm.  This 2012, Baume & Mercier added new watches to the 32 mm family, making note of the watches generous size. Also in the Linea collection, Baume & Mercier released a brand new trapezoidal diamond bezel setting, sure to attract many potential buyers.

The Hampton collection is the poster child for the Baume & Mercier brand.  Inspired by a museum piece dating back to the 1940′s, the Hampton collection gives off a sense of fine casual living to those who wear it. The Hampton collection is best known for its noticeably rectangular case that holds a certain vintage look. Before 2012, the men’s Hampton line did not contain a style offering a stainless steel bracelet. To complete the men’s line and to offer another watch to the women’s line, Baume & Mercier is releasing two new automatic models that have an ergonomic integrated polished and satin-finished bracelet with a new triple folding security clasp. The new security clasp is not only very simple to open but also safer.

The Capeland collection is yet another vintage inspired wrist watch line, which seems to be a big trend now in the fashion media. This collection was modeled after a 1948 single-push piece chronograph model. The Capeland collection is best known for its classic styled round case. 2012 has offered many new things to the Copeland collection such as new two toned colors for the dial and the addition of a larger case size.

2012 has been very kind to Baume & Mercier thus far. The luxurious designer brand is off to a great start.

From:Luxury Watches That Impress Review Blog

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