Posted in Tag Heuer on Apr 9th, 2012 No Comments »
Click to see more…(www.igafencu.com Tag Heuer has announced the successful development of its Carrera Mikrograph 1/100th of a Second Chronograph. This revolutionary new timepiece is truly the first of its kind. 豪雅携卡莱拉传承系列强势登陆中国，以跨越时空设计感及简洁风格，杰出功能又不失内敛风雅的特质，获得业内高度赞赏，极受钟表及赛车热爱者的青睐。
Posted in omega on Apr 2nd, 2012 No Comments »
The launch party for Rock Royalty’s custom guitar and accessory collections was hosted by David King and Brian Shore on October 19, 2010, in Nashville, TN. More than 100 guests celebrated and marveled at the debut of Rock Royalty’s exclusive, one-of-a-kind custom guitars, which are designed for musicians, guitar collectors, and jewelry aficionados. One of the highlights of the evening was the unveiling of Rock Royalty’s Kaged Guitar Collection, which features guitars custom-wrapped in exotic animal skins (ie alligator, sting ray) and then framed in a high-polish stainless steel cage. The Kaged Guitars contain Rock Royalty’s jewel-encrusted hardware and accessories that compliment the guitar’s exotic wrap motif. Another popular guitar was Rock Royalty’s custom Gibson Les Paul, which features a handmade, black enamel pick guard and more than fifty carats of diamonds. Contact King Jewelers at (305) 935 4900 highlighting for more information. Or Visit us at www.Kings1912.com for more information. ABOUTKINGS Established in 1912, King Jewelers has proudly styled jewelry aficionados from around the world. For five generations, the King family has owned and operated King Jewelers while building an outstanding reputation steeped in quality, value, and first-class service. Offering a magnificent selection of fine jewelry collections including the fashion-forward Italian designs, classics diamond creations, luxury Swiss timepieces, estate jewelry, modern designer jewelry, as well as …
Posted in Ublot on Apr 1st, 2012 No Comments »
The “BODE BANG”, a Big Bang created for Bode Miller Hublot’s partnership with the American skier Bode Miller is being sealed today with the launch of the “Bode Bang” in New York, in the presence of the legendary champion of the skiing world.
Posted in Ublot on Mar 31st, 2012 2 Comments »
Following the success of the Big Bang created for the Mexican Football Federation in 2007, Hublot CEO Jean-Claude Biver today presented the new edition to Javier Aguirre, the national team’s trainer, on the pitch at the Estadio Azteca. The event was hotly anticipated by the entire Mexican football community.
Posted in omega on Mar 18th, 2012 No Comments »
October 23, 2010: Mike Pearson, International Business Developer for Ernst Benz watches, talks with CitylifeTv.Ca at the brands Official Canadian Launch held at premier watch retailer L’ORO JEWELLERY in Vaughan Mills. Mr. Pearson outlines the overall essence of Ernst Benz and the importance to enter a strategic and developing luxury market such as Canada. The event was hosted in collaboration with the online watch forum, Timezone.com, considered an authority by collectors.
Posted in articles&news on Mar 9th, 2012 No Comments »
Officine Panerai hoist Eilean’s sails for participation in the 2012 Panerai Classic Yachts Challenge. Eilean, Officine Panerai’s 1936 Bermudian ketch, has been painstakingly restored to its original beauty and to the design specifications of its creator William Fife III. It is returning to Antigua, having been absent for over five years, to participate in the launch of the Antigua Classic Yacht Regatta (April 19 to 24), which is the first stage of the Panerai Classic Yachts Challenge 2012.
Antigua will celebrate with a procession of events recognizing Eilean’s restoration and return to the island, where she had been a prime contender for almost 30 years. At the close of the Antigua Classic Yacht Regatta Eilean will set sail to Europe where the Panerai Classic Yachts Challenge (PCYC) will pick up, as has been the tradition. The PCYC Mediterranean Circuit will then commence from June to September with focus given to August and September in the United States East Coast waters of the PCYC North American Circuit, appointment of Marblehead, Nantucket and Newport; which makes for an extremely busy social calendar for Officine Panerai.
Panerai Classic Yachts Challenge 2012 calendar:
All this and Officine Panerai has recapitalized on its vintage watch designs, the Panerai Luminor Marina 1950 3 Days and the Luminor 1950 3 Days Power Reserve. Both models are handsomely designed with 47 mm stainless steel diameter cases having the Panerai signature winding crown protected by the brushed steel lever device. The dials are black with see-through sapphire crystal case backs with natural leather wrist straps.
The Luminor Marina 1950 3 Days
The Luminor 1950 3 Days
Both timepieces are in Officine Panerai’s Historic Collection and both are reflective of Officine Panerai’s historical transition from the 1936 Radiomir design to the 1940 Luminor design. Both equally attractive and masculine.
Posted in Ublot on Mar 4th, 2012 No Comments »
Jean Claude Biver, CEO of Hublot talks about why his partnership with the Financial Times and the launch of the IPAD application.
Video Rating: 0 / 5
Posted in Tag Heuer on Mar 3rd, 2012 No Comments »
Posted in omega on Jan 28th, 2012 No Comments »
Posted in articles&news on Jan 25th, 2012 No Comments »
By Emayeneme Gbemiye-Etta
Audemars Piguet announced on January 19, 2012 that it is launching a new ad and brand identity campaign. This campaign revolves around the theme to “To break the rules, you must first master them.” The campaign reflects a departure from regular watch manufacturer’s campaign both with the type of campaign and the presentation and uses two innovative photographers: Richard Foster and Dan Holdsworth to present the campaign and products in a pictorial fashion.
Audemars Piguet is a Swiss watch company that was founded in 1875 by Jules-Louis Audemars and Edward Auguste Piguet, families The Audemars Piguet trademark was registered in 1882 b officially opened its first branch in Geneva Switzerland in 1889.
Now Why the New Campaign?
The campaign is a celebration of sorts for the Audemars Piguet Company for a number of reasons:
1. 2012 is the 40 year anniversary of their Royal Oak watch, a luxury sports watch.
2. To celebrate that it is still family owned and by the same families (s) Audemars and Piguet that started the company.
3. To celebrate the innovative and modern ideas that the company embraces in their use of technology and innovative ideas in their watch making.
4. The company’s management feels that the company offers customers very good products and this campaign is to make sure that prospective customers who don’t know about the company will by the end of the campaign.
5. The campaign is also an opportunity for the company to refresh itself which is part of the tradition and “modus operandi” of being innovative and using new technology as part of its watch making tradition.
This Campaign Comes at a Good Time for a Number Of Reasons:
Valentine’s day is coming up in a couple of weeks and it is a great way for the company to place its products in the minds of possible consumers, male or female looking to buy a luxury item for a loved one.
The approach of the Olympics brings time keeping and watches into the minds of fans of the Olympics and possibly an interest in watches.
Audemars Piguet will start the campaign immediately this month and it will continue through out the year with the company as part of the campaign releasing a new product Millenary 4101 and the new Royal Oak model with a 41mm (1.614 inches) diameter and other products as part of the 2012 product collection. The campaign is also a way for the company to reinvent its traditional bearing and show itself to be a company of the modern age with innovative and technologically advanced products and the innovator in the field of watchmaking.
