Feed on
Posts
Comments

Chanel is using the new iPad to market its latest diving luxury watch series, the J12 Marine. For those who have the free New York Times Editor’s Choice application for the iPad, the bottom of the page will now show a scrolling advertisement for the J12 Marine.

Screenshot

Screenshot of NY Times app featuring J12 ad

The campaign actually incorporates three unique different ads that scrolls across a banner on one’s iPad screen. The ad gives the option of launching a submarine-esque ninety second video as well.

Eric Litman, founder and chairman of advertising agency Medialets, hired by Chanel, says the company used HTML5 to create immersive experiences that are further enhanced when the user tilts the iPad or touches the in-app creative.”

 

J12 Marine 1

J12 Marine

The ad allows users to control the Chanel content they see by sliding down over the banner to observe the different J12 models from different angles. After the iPad user has viewed each of the three available models, the option to find a Chanel store locator is presented.

 

As Mobile Marketer online describes, “The ad features a barrage of aquatic imagery – highlighting the J12 Marines Series’ underwater capabilities – and renders the visual of Chanel watches coalescing as their parts burst forth from a hydrothermal ocean vent.”

 

The watches themselves are fitted with specially sand-blasted ceramic and steel on the case and clasp. There is a steel notched rotating bezel and a steel, screw-down crown with ceramic cabochon. The watch face is sapphire crystal, with blue anti-reflective coating on each side to ensure no glare. The dial shows a black lacquer with luminescent hands for better readability in the dark.

 

The J12 Marine is a self-winding, mechanical Swiss movement with a 42-hour power reserve, and is available in black, blue, and white.

The watch is further designed to withstand a descent up to 300 meters, or 984 feet.

Litman further explains that the advertisement for the J12 is being marketed through the iPad application because iPad users fall into about the same consumer demographic as Chanel buyers. “We’re seeing early adopters who want the best of the best, whether it be the latest and greatest jewelry accessory or the newest and most technologically advanced tablet computer,” said Mr. Litman on the matter.

This advertising method allows for luxury brand Chanel to maintain their aura of lavishness and comfort while adding to the appeal of the new and convenient Apple products being rapidly launched each year.

J12 in white

J12 in white

The purpose of the ad is really to get users to spend as much time exploring the interactive method as possible. These expansions in the advertising industry should be expected to increase in the near future, especially with luxury brands such as Chanel wanting to push hot new products, but wanting to keep the consumer interested and not annoyed.

 

 

 

 

 

From:Luxury Watches That Impress Review Blog

Read Full Post »

Jean Claude Biver, CEO of Hublot talks about why his partnership with the Financial Times and the launch of the IPAD application.
Video Rating: 0 / 5

Read Full Post »

Written by: Catherine Wolinski

In case you missed it during the holiday rush, Gucci, the high-end fashion brand well known for its handbags and luxury watches, released a new app last month—the special addition GUCCI STYLE, a downloadable magazine that lets you browse, screen shop, and actually purchase Gucci items via your iPhone or iPad.

A Selection of Gucci Watches

A selection of watches by Gucci.

As customer consumption has transitioned from malls and magazines to desktops and laptops, many high-end fashion companies and publications have been forced to become acquainted to the World Wide Web. In order to reach their customers more directly, designers have adapted to a new marketing design that largely concentrates on online content. Reaching target audiences has necessitated company websites, web advertising, and online shopping capabilities in lieu of print advertisements and catalogs. More recently, as people have become more dependent on the quick and easy, digital presence has become even more essential for companies to connect with consumers; apps. The introduction of mobile apps have dominated the branding pursuits of companies in every industry, to the point that their existence in the fashion world is not just a tech savvy accessory, but a necessity.

A screenshot of the lastest edition of the GUCCI STYLE app

A screenshot of the latest edition of the GUCCI STYLE app.

One of the leading companies to get on board with the trend is Gucci, well known to be the biggest selling Italian brand due to the popularity of its clothing, timepieces, and handbags among high income consumers. Their latest app, compatible with the iPad, iPhone, and iTouch, was released in December, presenting the next necessity for luxury franchises—an app that not only showcases the latest trends, but allows users to purchase items right from the mobile store.

Sections of the magazine include:

  • Gold Rush, a display of cocktail looks for women
  • A Formal Affair, sophisticated looks for men
  • Objects of Desire, a gifts section
  • City of Angels, a travel guide to Los Angeles
  • Art + Film, a Gucci celebration of the moving image
  • Black Diamonds, “girl’s new best friend”
  • The Playlist, songs shared by creative director Frida Giannini
  • Made to Measure, a personal tailoring area, and
  • James Franco, an interactive interview with the actor/director/artist

Within the sections of this table of contents come features such as photos, videos, and written description of Gucci’s new men’s and women’s collections.

The GUCCI STYLE app comes with the usual finesse, equipped with elegant photography and the latest releases.  However, what sets this app apart is not just its informative display, but its usefulness. The app has inspired positive reactions on fashion blogs, as well as received a majority of 5-star ratings from downloaders on the iTunes store. A concluding likeable quality of this special edition app is that it is free of charge, so Gucci fans are able to take advantage of this “shoppable magazine” with payment or hassle. All in all, GUCCI STYLE seems to be a helpful hand, and a good find for fashion fans.

From:Luxury Watches That Impress Review Blog

Read Full Post »

Bell & Ross Question&Answer:

Question by Matt

i have a bell mobility internet stick and an iPad without wireless internet. Is there a way that i could connect the bell internet stick to the iPad?

Best answer:

Answer by queenfan66
No, there is no USB port on an iPad, you need a Cellular Wireless hotspot (Sprint overdrive, Mifi) in order to have an iPad connect to a cellular data service.

Read Full Post »

Yesterday is to plan to buy sinister plot of ROLEX green water so, the individual feels ROLEX admittedly quality is reliable, but green water ghost is mixed in the function machine core is complex on degree actually very general also, if the back is appeared,feel better occasionally additionally. Try so after wearing green water ghost, feel to feel general, ghost of undeniable of course green water is good watch. The orange that tried OMEGA to bring 2500 machine core again later encircles PLANET OCEAN. Even if the system also is,the coaxial of OMEGA is captured world-famous, essence of life is spent definitely quite tall also, a lot of have C.O.S.C observatory attestation. Nevertheless oneself will bought a coaxial little second hand August, will buying a watch to encircle again September is the constellation female list that get completely. Think this so or should not buy OMEGA again. So the target is watch of a sports, take stopwatch function. The sale recommends CARRERA CV2014, although not be observatory watch, but the source also is the special treasure of ETA to the machine core of ETA 7750, essence of life still calculates accurate when going, application of this machine core is very wide, a lot of brands are like JUNVA, MONTBLANC had not used actually, the reason no more than that buys it inside a few minutes occasionally has 2: One, its name calls CARRERA, those who protect Shi Jie 911 it is the legend in racing bike, lasting classical, the TAG that with it the name names also touched color of motion of this racing bike. 2, the red that is it times 3 needles, in the dial with one black model, join gules needle, comparative move is quite sharp. This also is the account that why don

Read Full Post »

Answer

The user is banned character, this theme is automatic screen!

Answer

Cheapest online store below: http://www.buy-cheap-rolex-watches.com

Read Full Post »

The of of selling that home of buys to do not have when getting a hair certainly employs a person to buy of to shift to an earlier date with respect to abroad then a week queues up how is of also gotten advanced of what white of of of 10 ah, of black ah, gules ah the color all that of can buy buys left hand of of one watchs video, the right hand calls of still must place peculiar group of of of of of of one POSE, special of the sort of of gent wants somebody to ask only, do not be in charge of thing have nothing to do must say ability of of with the family 2000 come Da0, not expensive! Times have of of face again whole shift gets online, GPS map one time net expends the of of what one skin had be toed cover again outside of of of of of thousands of RMB, the of that must use world name tagvisiting card is a word — ox! The of that the Js of of of that always still does not

Answer

i often buy Rolex watch at http://www.buy-cheap-rolex-watches.com and

Read Full Post »

So certain that choose best machine core, the most arrogant the burnish of X, bring up so that build the watch of highest class. Need not change direct first quarter, kinetic energy reserve also gets 3 years the least, what Tuo flywheel, double chase after a second, 3 ask, can give him mount completely to what he installs, expressing lens is sapphirine, machine core hollow out can pass a back to see the fine hair on the human body on arm fully directly. Press 3 ask function key says first:

Read Full Post »

Two days is too depressing, and soon my birthday the wife let me choose Omega watches and small 4 ,,,,,,,,, two things supposed to be a good,,,, small 4 perfect escape reconciliation do not lock out ,,,,, 4 Really I want a small, but I also want more people to the point Omega watches it ,,,,,,, Guiqiu,,, * depressed people, ah

Answer

Holy crap,, of course, watch, and,

Answer

You can try to have a look at http://www.buy-cheap-rolex-watches.com/ or check out here http://www.cheaprolexshop.com/ reliable online shops deal in original Rolex,Omega,and other brand watches,you will get what you want from them.

Read Full Post »

Replica Watches With Perfect Imitation Replicas Watches With Perfect Imitation We Supply Full Rage Of Replica Watches With Perfect Imitation Such As Replica Watch, replica Rolex, replica Watch, replica Rolex Watches, iwc Replica Watch

Read Full Post »

Next »