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Hublot and National Civil Aviation Agency (ANAC) will customize the helipads of Sao Paolo in preparation of the World Cup Sao Paolo.

Hublot Helipad

After 6 month of discussions with the National Civil Aviation Agency (ANAC), the Brazilian agency for the regulation and the safety of civil aviation, Mr. Jean-Claude Biver reached an agreement with Mr. Marcelo Pacheco dos Guaranys, Director – President of the ANAC, for the exclusive rights of branding the helipads of the city of Sao Paolo, Brazil.

The first transformations of the helipads will start in June 2012 in order to be completed for the 2014 FIFA World Cup in Brazil.

JC BiverJC Biver and Hublot already have experienced the world of soccer since 2008.

To celebrate the collaboration with the ANAC, Hublot will launch the HeliBang King Power in a limited edition of just 100 pieces made of a newfusion material based on Titanium and the composite of the helicopter blades.

Jean-Claude Biver, Chairman of Hublot: “Sao Paulo is crazy! There is an incredible traffic, very wealthy people and big companies, so the helicopter is the best way of transportation. Even if something happens on the other side of the city we can be there in 15 minutes. I am very happy that soon you will see Hublot from the sky !”

Sao Paulo traffic

According to ANAC the number of helicopters in Sao Paulo state jumped from 374 to 569 between 1999 and 2011, making it the helicopter capital of the world ahead of both New York and Tokyo.

Traffic jams often stretch to more than 130 miles in greater Sao Paulo, amegalopolis accommodating around 20 million people and 6 million cars.

More information can be found here, at Watchonista.


From:FratelloWatches RSS

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German manufacture NOMOS added two new models to their popular Zurich line this week at Basel, the Zurich “Blaugold” and “Braungold.” Changes are limited to the dials of these watches, as you’ll find the same lovely epsilon movement within. The addition of color goes a long way here, and NOMOS fans will undoubtedly appreciate the additions as they add to an already colorful past for the brand.

There were no new calibers from the brand this year, though we are assured development is underway and we can expect to see something next year, perhaps a new complication.

We got our hands on the new Zurich models today so check out more live pics after the break. Pricing for both is 2960 Euros.

From:HODINKEE

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The man synonymous with the square faced watch from Heuer finally has his own editions to boast with two new Monacos being released this year by TAG. The McQueen Monacos, as you might expect in a watch bearing his name, are each a distinctive blue, and each can only be bought at TAG Heuer boutiques. Just how close are they to the watch he made famous on the set of Le Mans? Both a lot and a little. 

The 1133B that Steve wore while filming Le Mans was blue with white sub dials for the chronograph timing. The new McQueen Monacos capture this color scheme quite well, and in addition receive graphic stripes down the center meant to invoke the original Gulf Racer and racing suit that McQueen wore. TAG built two different variants of the new Monaco, one in their “Twenty Four” case and the other in a far more traditional case.

The Monaco Twenty Four McQueen uses the 40.5mm case from past Twenty Four watches, but makes aesthetic changes by replacing the orange arms at the corners with blue ones. The dial is rich blue with brushed metal shielding flanking the perimeter and defining the shape of the sub dials. If you’re a fan of the Twenty Four but prefer more subdued colors on your wrist, this is the watch for you. 

The Monaco Steve McQueen Calibre 11 takes the more traditional route, as seen on other modern re-issues of late. The 39mm case sees the crown moved to the lefthand side, as seen in the original. Also lending to the vintage look is the dial using the throwback “Heuer” logo sans the “TAG”, circular lume at the angled hour markers and the old-school hands. 

For more info on each of these watches and a brief hands-on review, head over to Calibre 11. 

From:HODINKEE

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Question by meg

I love Edward!!! Jacob is kind of rude and gets in the way of everything. That is just my opinion, but I’m curious to see what others think. Oh and please don’t say anything that could give away something in Breaking Dawn, because I am reading that now. Thank You.

Best answer:

Answer by My Little Happily Ever After
I see where you are coming from, but I kind of enjoyed the conflict. It made things interesting. :)

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Ask any watch brand in the world which market is the fastest growing / most important and 9/10, you’ll hear “China.”  The Chinese love their luxury timepieces, and so do the government officials who rule them.  Well-known activist Huaguoshanzonshuji completed a comprehensive survey of just what type of wristwatches were worn by government workers and published it on his microblog.  It reported that the president of the national development and reform commission for the eastern province of Zhejiang was wearing an $ 11,000 Rolex and the vice president of the China national school of administration was wearing an even more valuable Piaget.

But, before the report could hit a great number of eyes, it was removed from Huaguoshanzonshuji’s server.  We wonder what else these guys were wearing…

(Story via News24)

From:HODINKEE

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AP Royal Oak Ari Gold Entourage Entourages Jeremy Piven Gets Gifted Characters Audemars Piguet Watch

Now this is a nice little story that will warm that hearts of all watch lovers. For years Audemars Piguet (among other high-end watch brands) have been featured in the HBO series Entourage. Co-star Jeremy Piven’s character Ari Gold wore at least a few Audemars Piguet watches.

AP Royal Oak Ari Gold Entourage scene Entourages Jeremy Piven Gets Gifted Characters Audemars Piguet Watch

Most recently we was wearing a solid 18k rose gold Audemars Piguet Royal Oak Chronograph (ref. 25960OR.OO.1185OR.01). I believe this is the piece shown in the article. I actually haven’t been able to catch all of Entourage’s final season 8 get get the full story on Gold getting the watch. OK, that is all nice and good, but such Hollywood watch placements are common. The fun news is that the show’s creator Doug Ellin gifted Piven the watch to keep as a token of his gratitude for Piven’s role in the series.

259600R.OO .1185OR.01 01 Entourages Jeremy Piven Gets Gifted Characters Audemars Piguet Watch

jeremy piven entourage Entourages Jeremy Piven Gets Gifted Characters Audemars Piguet Watch

It just goes to show how a watch still makes an excellent and sentimental gift. The rose gold Royal Oak Chronograph retails for about $ 50,000 I believe. Enjoy the last season of the show and look out for nice watches on the large (or little) screen.

Written by Mr. Ariel Adams – aBlogtoRead.com, trusted independent watch media.

From:aBlogtoRead.com

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We’ve all done things we aren’t particularly proud of, like that mullet in the 80′s, an eyebrow peircing in college, and maybe even an unsightly tattoo at the bottom of your back. We’ve found a gentleman whose lapse in judgement has resulted in one of the most unfortunate tattoo’s any horological enthusiast will likely ever behold. If you find the act of wearing a diamond dialed Rolex mildly offensive, surely the sight of one permantently emblazoned on the wrist will put you over the edge. 

Adding insult to injury, the watch is not set to 10:10, but rather, in what is surely a coincidence, 4:20. Let’s hope this unsightly inking is the result of a poorly placed bet. 

(Thanks to Justin Li) 

From:HODINKEE

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Question by Paige Nelson

In the movie, Jacob gets drunk, throws up on Barbara (in the book he throws up on her friend,Nell) and passes out but there is a song playing when he gets out of the trunk they put him in and it’s not on the soundtrack. What is it? Thanks :)

Best answer:

Answer by Simon Connolly
I haven’t seen the film yet, but below is a link which has the names of all songs included in the films soundtrack. It’ll be among them. Good Luck.

http://itunes.apple.com/us/album/water-for-elephants-original/id432622606

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Question by T Bean

What occurred on October 29, 1929?

stock market crash
Black Tuesday
beginning of a Depression
all of the above

After the stock market crash, banks

lost money and closed.
extended more loans.
became government run entities.
insured savings accounts.

______ is the Gross National Product.

The value of crops produced annually
The average stock price of major industries
The total value of goods and services produced annually
none of the above

Which of the following are Dust Bowl state(s)?

Kansas
Oklahoma
Missouri
all of the above

Who wrote the Grapes of Wrath?

John Steinbeck
Dororthea Lange
Roy Stryker
none of the above

Best answer:

Answer by do-anh
John Steinbeck.. Who wrote the Grapes of Wrath
What occurred on October 29, 1929

The stock market crashed in New York City

After the stock market crash, banks

lost money and closed
Which of the following are Dust Bowl state
Kansas
Oklahoma
is the Gross National Product
The total value of goods and services produced annually

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Question by chalinsumner

- the ones we know about as well as any more that come – have a chance to work their “magic,” I think I am going to become a professional photographer and capture “The New Depression” in a prize winning photograph. I’m sure most of you are familiar with the “Migrant Mother,” a photograph taken in 1936 by Dorothea Lange which became one of the most famous representations of The Great Depression.. Well, I plan to achieve that same success with my own photographs. Anyone want to be my subject? I don’t mind if you’re a socialist or a republican, we’ll all be in the same boat soon enough.

Best answer:

Answer by g
odds are… you’re not good enough… and about 1,000 people will be going for the same job…

odds are…

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