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Hermes is practically unrivaled as an independent luxury house, and it has long been said that Patek Philippe is the Hermes of the watch world. Well now, Hermes is looking to become the Hermes of the watch world, with its first line of truly in-house mechanical calibers shown at Basel World 2012. 

From:HODINKEE

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Crookers Ft. Wiley & Thomas Jules – Business Man brand new clear

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Please visit my FREE Luxury Goods Reference Library Website www.luxurytolast.com This is an excellent site all about Luxury Goods and features heaps of free information and heaps of great photos. Best of all I am not trying to sell anything! JUST A GREAT RESOURCE FOR ALL Luxury Goods lovers! http
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Watch this space for the brand new collection of Sekonda Party Time watches.  We have just received a sneak preview of the collection, which are sure to be very popular.

The Sekonda Party Time 4610, its got a black silicone strap, crystal set dial and Love written in crystals across the dial.  It is perfect for a night out, and in black with white crystals it will match almost all outfits.

Styled all in white silicone and white metal with bright white crystals the Sekonda Party Time 4606 is sure to win hearts. It has a gorgeous heart made up of crystals in the centre of the dial. The colour and style are just right for summer time fashion.

The rose gold plated white Sekonda party time 4653 is another new star of the collection with a rose gold plated case and crystal set bezel.  Rose gold is seeing a revival right now thanks to Kate Middleton’s choice of a rose gold wedding band.  The look is perfect for summer fun.

Another new watch that is channelling the love of all things British in 2012 is the Sekonda Party Time 4609 which is a white watch, crystal set with a heart shaped union jack on the dial.   Show your love for the UK!

The final new Sekonda Party Time 4650 is in a cool ice blue colour.   The pastel look is big this season and this chilled out colour is sure to be another big seller for 2012.

All in all we think that the new additions to the collection are going to be hot fashion accessories for 2012. They will be here very soon!


From:Find Watches Blog

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One of the world’s most recognized and sought after luxury watch brands is Zenith Watches. The recent addition of the annual WorldWatchReport, which is based on reports of anonymous consumer searches on Google, Bing, Yandex, and Baidu, found that Zenith is the third most searched brand behind IWC and Patek Phillipe. Zenith accounted for 11% of the demand. Zenith’s innovative and desired designs get a new contender this year in the one of the brand’s newest pieces, the El Primero Chronomaster 1969. Zenith’s position as one of the world’s most searched watch brands is certainly helped by the addition of this timepiece to the brand’s collection.

Zenith Logo

Zenith is a Swiss Watchmaker

 

The three most searched watch brands, IWC (23 % share), Patek Philippe (16%), and Zenith (11%), accounted for 50% of all of demand for high-end watch brands. Part of this demand is due to the rise in demand from Chinese consumers. China has the highest digital demand for watches, overtaking the United States.

 

Zenith is a Swiss watch manufacturer that was started in 1865 by Georges Favre-Jacot. Known for their quality, Zenith is the winner of many watchmaking awards. Most recently the brand won the Geneva Watchmaking Grand Prix for Best Complicated Watch of the Year for their Christoph Colomb Equation of Time watch. In addition to the quality craftsmanship, Zenith has the distinction of being one of the few remaining Swiss watch manufacturers that still produces their own movements. One of the company’s most famous movements is the El Primero chronograph.

 

The El Primero chronograph, one of the first automatic chronograph movements, was initially released in 1969. This movement is characterized by it’s high positional accuracy, with 36,000 alternations per hour, compared with the standard 28,000 alternations. While being a newly designed watch, the El Primero Chronomaster 1969 is a nod back to that original release.

 

The new model features vintage-style round push buttons on the side. The design has an opening on the watch face that shows the El Primero movement at work. Water-resistant to 100 meters, the El Primero Chronomaster 1969 gives a nod back to the original 1969 model by retaining the three different colored counters and the red seconds chronograph hand on the watch face. The two 30-second counters at 3 o’clock are midnight blue and the 12-hour counter at 6 o’clock is anthracite. The watch is complete with an alligator leather strap.

 

Will the new El Primero Chronomaster 1969 cause consumers to search for Zenith at a higher rate or win awards like other Zenith models? Will this timepiece make it’s mark in the fastest growing market, China? It is too soon to tell. What is clear, though, that with this new piece Zenith gives a nod to it’s past while looking toward it’s future.

El Primero Chronomaster 1969

Zenith's El Primero Chronomaster 1969

From:Luxury Watches That Impress Review Blog

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It’s not often we lead off a post with a picture of a movement, but in this case, it’s warranted.

Heritage Watch Manufactory (HWM) is a privately held company based in Neuchâtel, Switzerland. It is the manufacturer of classically made chronometers and its TENSUS model with force constant is high on the hit list of true horological aficionados the world over.  We discovered Heritage while walking around the GTE over one year ago, and since then, we’ve been tracking this independent maker of some of the most beautiful movements in the world.  Heritage’s flagship model boasts a movement with a true constant force mechanism and five individual patents to its credit.  The entire line was designed by the indomitable Eric Giroud, and the story doesn’t end there.  These are some of the truest watches from a young brand we’ve seen in a while, and the level of creativity shown in the development of Heritage’s three calibers is extraordinary.  

In this in-depth look, we speak to both founders of the company, lead designer Eric Giroud, and a collector or two for their input on what makes Heritage so special.  For the true watch lover’s reading pleasure, click through for an in-depth look at the Heritage Watch Manufactory.

From:HODINKEE

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Written by: Catherine Wolinski

When you hear the name Chanel, certainly qualities come to mind. Glamour. Style. Class. It is a reaction the brand strives for, and has achieved over the last half century. Known for its elegant clothing line, fragrances, and luxury timepieces, Chanel has maintained its image of poise and panache by utilizing a continuing, incredibly successful ad campaign—the spokesmodel.

Marilyn Monroe Chanel No.5 Ad

Marilyn Monroe splashes herself with Chanel No.5, bringing the brand to fame in the 1950s.

The fashionable trend began in the 1950s with Marilyn Monroe, the woman who brought the Chanel name to fame. Modeling for Chanel No.5 early in her booming career, Monroe is pictured splashing herself with the perfume—and the advertisement splashed the world. Skip forward a few decades, and the more recent faces of the brand included Ines de la Fressange, a French model and designer, Catherine Deneuve, a French actress, and Vanessa Paradis, a French singer. At the turn of the century, Chanel looked to Hollywood, hiring the famed Australian actress Nicole Kidman as the new No.5 spokesmodel in the early 2000s. Today, magazines are graced with the two more foreign yet familiar faces of actresses Keira Knightley, spokesmodel for Coco Mademoiselle hailing from England, and Audrey Tautou, French actress and the newest No.5 gal.

Audrey Tautou Chanel No.5 Ad

Audrey Tautou, current spokesmodel for Chanel No.5

Claimed by Forbes magazine to be the highest paid actress in Hollywood in 2008, as well as the sexiest woman in the world by For Him Magazine in 2006, Knightley certainly fits the qualifications of a powerful yet feminine sex symbol to keep in line with Chanel’s previous spokeswomen.  Likewise, Tautou, who has starred in cult classics like Amelie as well as Hollywood blockbusters like The Da Vinci Code, is an appropriate emblem for the famed Chanel No.5. Taking her representation of the brand a step further, Tautou even depicted Gabriel “Coco” Chanel herself in the 2009 film Coco Avant Chanel, or “Coco Before Chanel,” the biographical film of Chanel, the woman’s, life.

Chanel J12 watch

The Chanel J12 Watch

While these dashing symbols of femininity primarily represent the fragrances of the empire, they are not only spokeswomen for Chanel the perfume producer, but Chanel the watchmaker. What makes the timepieces as unique and alluring as the fragrances (and models themselves) are similar attributes of elegance and style. The first Chanel watch, appropriately named the Premiere, was introduced in 1987, and was followed by 2000’s J12 line.  This jewelry watch, set with a tourbillion (thanks to the help of Swiss watchmakers) and lavished with hundreds of baguette-cut diamonds (precisely placed by the finest hands in La Chaux-de-Fonds), continues to evolve and adorn famously fashionable wrists today.

From:Luxury Watches That Impress Review Blog

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Question by dukez

it’s almost pathetic watching their advertising schemes as they try to be..

Best answer:

Answer by Nathan
Nope

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